While being transported by some funky hip-hop musical mix ( and some good old times of Daft Punk mix) I think of all the choices I made in my life and how many more I would need to make….en attendant le vrai Amour, waiting for the True Love, I still enjoy the company of my colleagues-friends, I want to see them, work with them, do good things for children and the mothers of Madagascar….preparing next trip tomorrow for Social and Behavior Change Communication and Nutrition Education….
The goal of social and behavioral change communication is to influence and trigger desired changes in behavior, social norms and policies in a sustainable manner. At individual level, change is facilitated through Knowledge, Motivation and Feasible Behavior Changes, using channels and themes that are aligned with dialogue groups’ needs and preferences. At a social level, shifts in social, cultural and gender norms, skills, physical and economic access, legislation that contribute to an enabling environment, and participation and engagement are targeted.
In Madagascar, dialogue groups, community gatherings, word-of-mouth and interpersonal communication with trusted people are still the most important and widely used form of communication and spreading of information. Radio is used, but coverage is low. Strategies can be , for instance, to organize community meetings, public debates, storytelling sessions with positive messages and actions for positive change in behaviors, on nutrition practices and gender equality.
The Future is in our hands, and we are in a position to change ce que ne marche pas – the things that do not work, fixing and adjusting things: the collective power to design campaigns, fighting for a better future and the deep desire to improve the quality of our lives. Dance and concerts, theatrical pieces, mobile cinema units screening short movies and debates around them, sporting events and competitions where messages are conveyed before and after the games and at halftime, road soap operas, games organized at community events to convey key messages and engage with community; billboards, wall paintings, cartoon strips for distribution and mobile technology approaches (SMS, video clips shared via facebook and social media, mobile apps….and understand how people use them)!
and, in between missions, traveling and work writings and photos, a pit stop at the BEST bookstore in the capital of Madagascar is MANDATORY to recharge batteries and restart with beautiful new stories! 🙂
“Oh, trouve-moi
Je serai dans ce bleu
Entre le ciel et la mer
où se concentre désormais le temps
et nous sommes l’éternité
qui s’écoule comme la rivière”